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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

Construction Zone

Exhibitors created pop-up boutiques in place of traditional trade show booths at SwimShow 2010.

D. Channing Muller
July 22, 2009

The Swimwear Association of Florida’s SwimShow 2010, at more than 250,000 square feet the largest swimwear trade show in the country, wrapped up yesterday at the Miami Beach Convention Center. The four-day show attracted about 10 percent fewer buyers and retailers than last year, though final numbers have yet to be determined. The 27th annual event began on Saturday with a presentation by a senior editor from fashion forecasters WGSN Creative Intelligence that afternoon followed by a kickoff event at the Setai that night. On Sunday evening, Centerplate catered a cocktail party and fashion show in one of the center's smaller exhibit halls.

The show's 350 exhibitors, representing more than 2,500 lines, included big names like Ed Hardy, Betsey Johnson, Nike, and O’Neill, as well as smaller brands from around the country. Brands took inspiration from their stores and brand identities when it came to their booth designs, using temporary walls, draping, sofas, chandeliers, and even mini runways to make their space stand out.

Correction: The total square footage of the trade show is 250,000 not 25,000 as originally stated.

Swimwear company A. Che's booth at SwimShow
Swimwear company A. Che's booth at SwimShow
Photo: Alexis Corchado for BizBash
Australian designer Jessika Allen contracted BoothMaster, with offices in Pennsylvania and Las Vegas, to construct her black-boxed booth adorned with sheer drapes printed with her logo and a bikini photo.
Australian designer Jessika Allen contracted BoothMaster, with offices in Pennsylvania and Las Vegas, to construct her black-boxed booth adorned with sheer drapes printed with her logo and a bikini photo.
Photo: Alexis Corchado for BizBash
Brazilian label Agua de Coco contracted ASI Displays to create its white beach-themed booth complete with white palm trees at the entrance.
Brazilian label Agua de Coco contracted ASI Displays to create its white beach-themed booth complete with white palm trees at the entrance.
Photo: Alexis Corchado for BizBash
Vix swimwear used tall wood panels at the entrance of its booth to draw buyers' attention.
Vix swimwear used tall wood panels at the entrance of its booth to draw buyers' attention.
Photo: Alexis Corchado for BizBash
Luli Fama added wood-paneled walls and sofas from 3-D Convention Services Inc. to create a pop-up store.
Luli Fama added wood-paneled walls and sofas from 3-D Convention Services Inc. to create a pop-up store.
Photo: Alexis Corchado for BizBash
Swimwear company Tarra Grinna contracted the Godfrey Group in Raleigh, North Carolina, to create a light box etched with the company name that was used as the backdrop for its in-booth runway.
Swimwear company Tarra Grinna contracted the Godfrey Group in Raleigh, North Carolina, to create a light box etched with the company name that was used as the backdrop for its in-booth runway.
Photo: Alexis Corchado for BizBash
Body Glove used the top of its wooden clothing rack as a runway for models to showcase its designs.
Body Glove used the top of its wooden clothing rack as a runway for models to showcase its designs.
Photo: Alexis Corchado for BizBash
Betsey Johnson's booth included the signature fabric-covered walls, blue chandelier, and black furniture seen in many of her boutiques.
Betsey Johnson's booth included the signature fabric-covered walls, blue chandelier, and black furniture seen in many of her boutiques.
Photo: Alexis Corchado for BizBash
Los Angeles-based brand A. Che worked with Perfect Surroundings Inc., Room Service Furniture and Event Rentals, and BoothMaster to create its upscale lounge-style booth.
Los Angeles-based brand A. Che worked with Perfect Surroundings Inc., Room Service Furniture and Event Rentals, and BoothMaster to create its upscale lounge-style booth.
Photo: Alexis Corchado for BizBash
Bubble Miami provided specialty branded bars in the Ed Hardy/True Religion booth created by Creative Displays. The booth also housed a runway for the collections' daily fashion shows.
Bubble Miami provided specialty branded bars in the Ed Hardy/True Religion booth created by Creative Displays. The booth also housed a runway for the collections' daily fashion shows.
Photo: Alexis Corchado for BizBash
The annual SwimShow fashion show included looks from 194 of the designers present, with a finale by designers Luli Fama and Flora Bella.
The annual SwimShow fashion show included looks from 194 of the designers present, with a finale by designers Luli Fama and Flora Bella.
Photo: Alexis Corchado for BizBash
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